Self-Service Single Sign-on Reaches GA - Auth0

For enterprise SaaS applications, self-service SSO is no longer optional—it’s an expectation. It enhances security, accelerates onboarding, and signals that your platform is built to meet enterprise needs.

That’s why Auth0 now offers Self-Service SSO, designed to help you:

Enhance Security: Centralize authentication to reduce risks and simplify compliance.

Streamline Onboarding: Enable IT teams to configure SSO with their Identity Providers (IdPs) like Okta 😉, Azure AD, or Google Workspace without extra support.

Support Enterprise Growth: Offer seamless integration and empower customers to get up and running faster.

Auth0’s Self-Service SSO includes:

• Easy integration with popular IdPs.
• Intuitive testing workflows for smoother deployments.
• Comprehensive documentation to guide admins step-by-step.

Whether you’re improving your onboarding process or scaling for enterprise customers, self-service SSO is a critical piece of the puzzle.

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